case studies

Buxton is a data intelligence company that offers an SaaS platform and strategic consulting services for growth. Learn how we helped them!

Operation Alignment

Buxton came to Ajax Union with a need to align their sales reporting strategy and define their targeting.

The Challenge

Buxton wanted to grow— but first, needed a cohesive marketing strategy.

Buxton lacked:

Consistent brand messaging
Clear targeting
Sales strategy
Reporting Strategy

The Solution

After investigating both internal and external components of their marketing strategy, Ajax Union was able to identify roadblocks and create solutions using an investigative and critical approach.

Ran an in-depth workshop with Buxton with a full workshop findings report
Created a roadmap of their company values, goals, buyer personas, a SWOT analysis, and new brand messaging
Conducted a competitor analysis report to help Buxton learn the ins and outs of how Buxton’s competition are approaching their pay-per-click strategy, social presence, and brand messaging.
Conducted a PPC audit to help Buxton discover specific areas that need improvement in current campaigns.
Created a new strategy to include more aggressive competitive bidding
Created an analytics dashboard to track website performance, SalesForce, and ad performance on Google, LinkedIn, Facebook, and Instagram to automate and track their sales reporting.

The Results

In the first month of launching a marketing strategy, Ajax Union provided:

Sales enablement for Buxton
LinkedIn campaigns targeting potential clients
An account-based marketing approach
Competitor focused marketing initiatives
A new PPC strategy

Thanks to our partnership, Buxton gained clarity on their messaging, identified weaknesses in their strategy, located opportunities in their market, and developed a vital infrastructure for determining ROI.

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MORE TESTIMONIALS

FROM HAPPY CLIENTS

“If I were to speak to business owners on the Inc. 5000, I would tell them that Ajax Union just gets it. They understand how quickly we move. Firms that want to grow really fast— they need to partner with Ajax Union.”

Brian Sullivan

Vice President at Sullivan Engineering, A Rimkus Company

“Our website is lightyears better than what it was before – it’s everything we hoped for! A real pleasure to work with you all.”

Sean O’Neill

CEO of American Security

“We were uber-impressed with Ajax from the beginning. Meetings have a great flow to them and everything is always prepared beforehand and ready to go!”

Jennifer Gluckow

Gitomer Learning

“It’s inspiring to work with Ajax Union. They’ve immersed themselves in what we do and they truly understand our voice.”

Simon Kaye

CEO of Jaguar Freight

“The messaging that we did with Ajax Union helped us secure our largest multi-year contract to-date worth over $5M. If you’re really serious about growing your business, bringing in revenue and making your business something special, using any kind of marketing, Ajax Union is someone you should consider.”

Mitch Fine

VP of Business Development & Sales, Buy Supply

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