Business growth is pretty hard, so B2B companies often need the support of a B2B digital marketing agency to help clarify their goals and scale. If your B2B company has a robust offering, it’s usually not enough to see your business grow off of word of mouth alone. You’ll need tried-and-true marketing tactics that can put your B2B company onto the trajectory of serious growth.
But if you’re unsure whether or not you should hire a B2B digital marketing agency, you’ve come to the right place! Navigating the world of business growth is complicated, so it’s only fair you understand the benefits of working with an agency first.
In this article, we’ll discuss 5 core ways a B2B digital marketing agency can improve your business.
A B2B digital marketing agency can help your business:
1. Create an effective marketing strategy.
If your business has objectives, then it’ll likely need a marketing strategy to achieve them. Why bother, you might ask? Well, a marketing strategy is your business’s overall roadmap. Running a business without a marketing strategy is like driving with a blindfold on.
Think of it like this: if you don’t know where you’re going, how will you know when you’ve got there?
Creating a clear plan for your marketing strategy will give you direction in nearly every decision you make in your business. A B2B digital marketing agency can help you make one.
The key to a successful marketing strategy is a marketing funnel. Creating a marketing funnel will help you organize and implement your marketing strategy, allowing you to visualize your customer’s purchasing journey from start to finish.
Want to learn more about creating a marketing strategy? Check out our webinar!
2. Solidify a brand message that generates leads and referrals
When strategizing a marketing funnel for your business, one of the most in-depth elements of the process is deciding what you want your brand message to be.
A B2B digital marketing agency can help you answer the following questions about your business:
- Who is your audience? There are a number of ways to create a buyer persona using data and research. A B2B marketing agency should identify four core points about your ideal buyers: who they are, what they do, what their environment is, and what their pain points are. By uncovering these insights, your B2B digital marketing agency can focus your content and message on your audience in a personalized, targeted way.
- What makes you stand out from the competition? A unique value proposition is exactly what it sounds like: a proposal about what makes your company stand out.
Before you craft your messaging, a B2B digital marketing agency can help identify what it is about your product or service that makes you stand out from the competition. By identifying your unique value, you give your leads the opportunity to gauge their interest in you more decisively.
A clear and effective unique value proposition draws the right leads in, and weeds the wrong leads out.
- How can you reach your target audience? Targeted messaging is all about utilizing the information you have about your target audience in a strategic way in your marketing funnel. Messaging should be tailored accordingly to what step of the marketing funnel they’re in. One of the biggest mistakes companies make in marketing is sending the bottom-of-the-funnel messaging to the top of the funnel prospects.
Prospects at different levels of the sales process or funnel are often referred to as “top of funnel” when they are getting to know you, “middle of funnel” when they are interested and learning more, and “bottom of the funnel” when they are very engaged and have a need for you. A B2B digital marketing agency can facilitate campaign buildouts tailored to your audience’s progress in the sales funnel.
Check out our workshop process to see how we help our clients answer those three questions!
3. Improve your website’s SEO ranking
Did you know that there are around 5.6 billion Google searches a day? Yep, you heard that right, 5.6 billion searches!
In today’s digitally saturated world, anything you need is one search away. And if you want your website to rank high among those searches, you’ll have to play by Google’s rules. A B2B digital marketing agency can use time-tested methods to improve your search engine optimization (SEO) efforts. What is SEO? SEO is the process of increasing the quality and quantity of search engine traffic to a website or a web page through organic or unpaid traffic.
A B2B digital marketing agency can make minor adjustments to your website to improve your search engine ranking so people can find you more easily than your competitors. Download our guide to learn 5 great ways to improve your website’s SEO ranking!
4. Get ahead of the competition
Want to beat out your competitors? You’ll need to understand their marketing strategies and stay on top of the marketing trends! A B2B marketing agency can help you do both.
Analyzing your competitors is an invaluable part of market research. A B2B marketing agency can perform a competitive analysis that can help you learn from businesses competing for your potential customers.
Your competitive analysis should identify your competition by product line or service and market segment. It should help you determine market share, strengths and weaknesses, opportunities in the market, barriers to entry, and more.
A B2B digital marketing agency can show you the ins and outs of how your competition performs and what you can do to surpass them.
Not sure what types of market research your company should be doing? Read our blog to learn more!
5. Identify the KPIs to make your business scalable
Your business can’t grow without goals! And if you don’t know what your goals are, you have no clear path to success.
It’s hard to manage something you cannot measure, right? A B2B digital marketing agency can help your business identify key marketing KPIs (key performance indicators) for growth. KPIs are quantifiable marketing metrics that organizations track in order to measure their progress toward a specific goal within their marketing channels.
Measuring the right marketing KPIs allows you to evaluate the effectiveness of your marketing efforts while enforcing your strategy over the long term. B2B digital marketing agencies can help your business track return on investment (ROI), return on ad spend (ROAS), conversion rates, cost per lead, leads (by type), and both paid and organic traffic.
Not sure what metrics you should be tracking? Read our marketing analytics blog to learn more!
Convinced yet? Hiring an agency can be a tremendous asset to your business and its growth…. But only if you hire a great one! Lucky for you, Ajax Union is a B2B digital marketing agency that can help your company with all of the above. Be sure to schedule a FREE strategy session with us and we’ll give you personalized insights on your B2B marketing budget.
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