Workshop
Ajax Union Marketing Workshop
“The Right Strategy Will Save You a Decade” – Tony Robbins
Do you have a written marketing strategy for your business?
WHY IS IT IMPORTANT TO HAVE A MARKETING STRATEGY FOR YOUR BUSINESS?
As we said above, “The right strategy will save you a decade!” A marketing strategy is a foundation that will allow your business to be profitable. Before you invest in marketing, you’ll need to know the market A to Z. Who’s your target customer? What are your competitors up to? What trends are on the horizon? When you know the answers to these questions, you prime your business for success.
OUR Goal
In this workshop we:
- Revamp your marketing strategy
- Solidify and/or revamp your brand andMessaging
- Document your existing strategies, buyer personas, and marketing/brand attributes
- Set digital marketing priorities
- Identify new marketing opportunities
- Facilitate team collaboration
- Align your team vision, goals, and initiatives
- Have fun!
How it works
Ajax Union sends you a pre-workshop questionnaire.
You return the completed questionnaire 2 days prior to your workshop date.
Ajax Union hosts workshop with you and your team (virtually or in person)
Ajax Union’s team compiles your workshop findings report along with all other deliverables.
Ajax Union presents findings and marketing strategy.
testimonials
FROM THE SOURCE
“If I were to speak to business owners on the Inc. 5000, I would tell them that Ajax Union just gets it. They understand how quickly we move. Firms that want to grow really fast— they need to partner with Ajax Union.”
“Our website is lightyears better than what it was before – it’s everything we hoped for! A real pleasure to work with you all.”
“We were uber-impressed with Ajax from the beginning. Meetings have a great flow to them and everything is always prepared beforehand and ready to go!”
“It’s inspiring to work with Ajax Union. They’ve immersed themselves in what we do and they truly understand our voice.”
“Ajax is great at what they do. These guys are worth every penny. I am very happy with them—they have taken over the entire management of our website, SEO, paid advertising, and our branding and done a fantastic job. So I would say work with Ajax. What are you waiting for?”
“The messaging that we did with Ajax Union helped us secure our largest multi-year contract to-date worth over $5M. If you’re really serious about growing your business, bringing in revenue and making your business something special, using any kind of marketing, Ajax Union is someone you should consider.”
let’s see in detail
how is the timeline divided?
Call to confirm your needs, budget and availability as well as our availability. Then, send you pre-workshop questionnaire to fill out and we schedule workshop. The process is usually completed in 2-3 weeks from when we complete the exercises.
before THE WORKSHOP
Pre-workshop Questionnaire
- We send you a detailed questionnaire to fill out. This helps us learn about your company quickly and get on the same page.
Ajax Union Preparation + Industry Research
- Review your pre-session questionnaire
- Review your website
- Review your leader’s LinkedIn profile(s)
- Review your competitor’s digital presence (website, social media, paid advertising, etc)
- Review your existing marketing (website, social media, email, etc)
Ajax Union Brainstorm and Workshop Preparation
- Brainstorm initial marketing strategy
- Prepare for workshop day
DURING THE WORKSHOP
Components of your workshop will be customized based on your pre-workshop questionnaire to ensure we’re focusing our agenda around areas that will be the most valuable for your business.
Marketing Strategy Workshop
Core values
Company Exploration
Business-specific questions to understand your business and your industry
Branding Questions
How do you want your brand to be portrayed?
Goal Setting
What are your business and revenue goals?
How many accounts do you want?
What is your customer lifetime value?
What is your cost per acquisition?
Company Exercises
Empathy Map
SWOT Analysis
Content and strategy brainstorm
branding Workshop
Current Brand Assessment
Core values/company beliefs
WHY statement
Competitor analysis
SWOT analysis
Personality Spectrum
Persona / funnel based messaging
Company persona
Research / Branding Checklist
Personality spectrum analysis
Moodboards
Color analysis
Typography
Real world type applications
AFTER THE WORKSHOP
Messaging
- Key marketing messaging
- Positioning
- Mission statement
Deliverables
- Ongoing marketing strategy
Funnel Messaging
- Top of the funnel
- Middle of the funnel
- Bottom of the funnel
Workshop Findings Report
- Comprehensive document outlining your Goals + Priorities, Business Benchmarks, Marketing & Sales Goals, Internal Objectives (HR, culture, communication, etc)
Target Market
- Buyer Persona
- Competitive Analysis covering your competition’s social media, website, paid advertising, and organic ranking on search engines
OPTIONAL ADD ONS
Marketing Audits
Inform the strategy for briefs below. If you have an internal team these audits can inform your team on changes and improvements they can make. If you do not have an internal marketing team, we can implement the findings of the audits for you.
- Google Ads audit
- SEO audit
- Website audit
- Social media audit
- UI/UX audit
- CRO audit
- Website Health Check
- LinkedIn Profile Audit
Marketing Briefs
- Social Media Strategy (LI, Twitter, IG, FB)
- Paid Social Media
- Advertising Strategy (LI, FB, IG)
- Email automations
- Email newsletters
- LinkedIn outreach
- Google Ads strategy
- Funnel Strategy
- SEO Strategy
Technology
- Lead Tracking (Who visited your website?)
- Mouseflow (What did they do on your website?)
- Call Tracking (What did they say when they called your company?)
amazing clients
Brands We Work With
We’ll give you something to brag about!
Clients really love working with Ajax Union. It’s not just about the great ROI; it’s about the amazing Energy that they feel when they talk to our team. They realize that we are their partner and we take it personally.
Do You Need A Marketing Strategy For Your Business? We Can Help! Contact Us Today.
